Roobert
Primary typeface for headings, body copy and product interfaces.
Commerce that stacks up
Typography
Which typeface to use, and where.
Denton x Condensed
Serif for sparse marketing headings, like campaign lines. Never in product interfaces.
Commerce that stacks up
Scrollable table
| Use | Typeface | Google alternative |
|---|---|---|
| Brand headings and body copy | Roobert | Darker Grotesque |
| Occasional campaign headings | Denton x Condensed | Instrument Serif |
| Product and tool interfaces | Roobert, falling back to Geist | Not needed |
Font downloads are coming later
Roobert and Denton are licensed, so downloads arrive with company sign-in. Use the Google alternatives in Google Docs and Slides in the meantime.